CORPUS CHRISTI, TX — H-E-B hosted a grand reopening celebration Friday at its Alameda and Robert location in Corpus Christi, marking the completion of a major remodel of the store that first opened at the site in 1984.
The festive event ran from 10 a.m. to 4 p.m. at 4320 S. Alameda St., beginning with a ribbon-cutting ceremony that kicked off the day's activities at 10 a.m.
The newly remodeled store showcased expanded product selections and an updated layout, according to the company. The extensive renovations transformed the shopping experience for customers who had frequented the location for decades.
"We changed our format in the store. We have a brand new product assortment and selection available, an upgraded meat market, an upgraded fish selection, a brand new sushi area, bakery, deli, lots of new refrigeration throughout the store, really just expanding the shopping experience for our customers and upgrading it over the last 40 years," said Beth Dattomo, Senior Manager, Public Affairs H-E-B.
Throughout the day, the grocer offered product sampling, fish and primal meat cutting, and a parmesan wheel-cracking demonstration. Live entertainment filled the store as the Corpus Christi Symphony Orchestra and King High School performed for shoppers. H-E-B mascots and the company's signature oversized shopping cart were also on-site for photo opportunities with customers.
The celebration included giveaways and prize drawings that added excitement to the reopening festivities.
The event also featured a special moment for the local community when H-E-B presented a surprise donation to Habitat for Humanity. "HEB surprised us with a $5000 check. Every bit of this money goes towards helping our families realize the dream of home ownership and so we're changing lives here in Corpus Christi in our own community and HEB plays a big part of that," said Ben Molina from Habitat for Humanity.
The reopening celebrated H-E-B's long-standing commitment to the Corpus Christi community, where the grocer has operated for more than 95 years, serving generations of local families.
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