Your product could be on H-E-B's shelves, find out how

Posted at 4:42 PM, Mar 01, 2020
and last updated 2020-03-01 17:42:49-05

CORPUS CHRISTI, Texas — H-E-B is holding it's annual contest to see if they can find some new products to sell at their stores.

According to H-E-B representatives, H-E-B Primo Picks Quest for Texas Best is in it's 7th year and this year they are expanding.

"In addition to food creators and innovators, Texas-based purveyors of apparel, beauty items, electronics and toys, home goods, household necessities, gardening supplies, coolers and everything in between are now invited to join!" H-E-B said in a press release.

In addition to having their product on H-E-B's shelves, contestants will also be competing for $70,000 in cash and prizes.

"Since launching the contest in 2014, H-E-B has reviewed more than 3,800 samples of the most creative and mouthwatering Texas-made food and beverages, deemed more than 600 unique products worthy of shelf placement and awarded nearly $500,000 in prize money." H-E-B said in a press release.

A panel of judges will choose a top four out of 20 finalists. top four winning products and $25,000 goes to the Grand Prize winner plus they get the title of “Texas Best” Primo Pick and placement on store shelves; $20,000 will go to the first-place winner; $15,000 to the second-place winner, and $10,000 to the third-place winner.

The submission deadline is April 3rd. Submission rules and other information can be found here.

You can watch the last-years winners below.

Eligible products must not be available in any other large chain or retailer and the vendors must be willing to sell exclusively to H-E-B. Additionally, Texas-based suppliers must also create, produce or co-pack the products in Texas.