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Uber launches targeted ads scheme based on rider's locations

Uber Lyft
Posted at 8:47 PM, Oct 19, 2022
and last updated 2022-10-20 11:07:30-04

Ride-share giant Uber is launching a new targeted ad feature as it works to find additional revenue streams.

Uber's "Journey Ads" service was announced this week.

The company says riders will be able to "opt-out" of the service.

Ads will be based on a rider's location and target to them based on that feature.

Customers will see ads when they are checking to see their driver's location.

Lyft announced a similar move recently to launch its own advertisement scheme.