A poll conducted by YouGov says that 30% to 40% of people between the ages of 18 and 34 have not used deodorant in the past month.
Specifically, the poll finds that between the ages of 18 and 24, 40% of the poll participants hadn’t used deodorant in the past month. 30% of people reported the same results between the ages of 25 and 34.
The study did not hint at why this is happening but perhaps it is due to certain deodorant companies receiving significant heat for questionable chemicals in their product.
Perhaps they like the smell.