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Super Bowl Ads: The show within the show

Posted at 7:46 AM, Feb 01, 2019
and last updated 2019-02-01 08:46:42-05

(NBC News) Drama, dancing and comedy.

Advertisers are looking for any angle to be king on Super Bowl Sunday.

“It’s one of the only times of the year where you’re guaranteed a huge audience and so much attention on your brand,” says Adweek’s Katie Richards.

More than 100-million people will be watching, an audience that comes with a price tag of more than $5-million for a 30-second ad, and that doesn’t include the cost of production or hiring a celebrity for a Super Bowl spot.

To get the most bang for all of those bucks, and build momentum, a lot of companies share a sneak-peek of their commercial online before the big game.

So how big a deal is the ad game?

Last year’s super bowl commercials generated $414-million, a record for a non-overtime game.

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