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Payless pranks VIPs, sells discount shoes at luxury prices

Posted: 7:14 AM, Nov 30, 2018
Updated: 2018-11-30 08:14:01-05

LOS ANGELES (AP) – Payless taught fashion influencers a lesson about shoes by opening a fake store that sold Main Street shoes at Madison Avenue prices.

Payless ShoeSource held a launch party in Los Angeles for the bogus label Palessi and invited the fashionistas to sample the merchandise. Payless posted a video of what happened on Facebook.

Why pay more when you can Payless?

See fashionistas pay as much as $640 for Payless shoes you can get for $19.99 this holiday season! (Don’t worry, we gave them their money back). Why pay more when you can Payless? #palessi #paylessRead more about Palessi at Adweek: http://ow.ly/IING30mNXtQ

Posted by Payless ShoeSource on Thursday, November 29, 2018

The VIP shoppers paid as much as $645 for shoes that sell from $19.99 to $39.99 at Payless. The store rang up $3,000 before Payless came clean with the reveal.

One shopper exclaimed, “Shut up! Are you serious?”

The pranked shoppers got their money back and were allowed to keep the shoes.

Their reactions will be featured in a series of commercials.

(Copyright 2018 The Associated Press. All rights reserved. This material may not be published, broadcast, rewritten or redistributed.)