PITTSBURGH & CHICAGO–(BUSINESS WIRE)–May 7, 2019–While Mother’s Day is a great day for appreciation, love and macaroni jewelry, the gift moms secretly really want is some downtime. Kraft celebrates moms and wants to alleviate the pressures of motherhood by encouraging them to take some time away this Mother’s Day and will in return cover the cost of a babysitter*.
Last Mother’s Day, 75% of moms received cards, 67% received flowers and 55% were taken out to eat**. But according to a recent article from Care.com, one of the things Mom wants most for Mother’s Day is alone time***. They want time to enjoy long brunches, go to kid-unfriendly restaurants, shop for clothes without having to take the kids into the dressing room, or simply sleep in on a Sunday. Kraft gets that, and is covering for the babysitter costs on Mother’s Day so they can take some time off.
“Mother’s Day is a day to celebrate Mom in all of her greatness, but we know the holiday doesn’t stop the challenges of motherhood – temper tantrums, sleepless nights and picky eaters,” said Sergio Eleuterio, Head of Marketing for Kraft. “With Kraft “Mother’s Day Away” we are giving moms across the country the chance to have what they secretly really want: some time for themselves.”
Moms across the U.S. will be able to submit their Mother’s Day babysitter bills at www.kraftmothersdayaway.com and Kraft will pay them. Visit the website for more details, and share how you would spend your “Mother’s Day Away” with Kraft on Instagram @kraft_brand, @kraft_macandcheese, @kraft.singles, @kraft.naturalcheese; Twitter @kraftbrand, @kraftsingles, @kraftnaturalcheese, @kraftmacncheese, and Facebook.com/kraft.