Carl’s Jr. will make history on Saturday, the unofficial holiday for marijuana use across the nation.
The Franklin, Tenn.,-based restaurant chain will debut the CBD-infused Rocky Mountain High: CheeseBurger Delight at a single location in Denver. The CBD Burger will be available for $4.20 on this one-day test, fittingly held on April 20, a weed-filled celebration for many Americans.
With the test, Carl’s Jr. will become the first major fast-food chain to roll out a cannabis-infused menu item — even if just for a one-location, one-day event. It will not be featured at the chain’s Corpus Christi locations.
Business Insider reports the CheeseBurger Delight consists of two beef patties, topped with pickled jalapenos, pepper jack cheese, fries, and CBD-infused Santa Fe Sauce.
Carl’s Jr. has been working on the CBD Burger since it started its vegan Beyond Meat burger introduction in early January, Patty Trevino, Carl’s Jr.’s senior vice president of brand marketing, told Business Insider.
And unlike most random menu tests, one of Trevino’s first conversations when Carl’s Jr. decided to create a CBD-infused burger was with the company’s legal team. Denver was a natural place for the start on the 4-20 test date because of Colorado’s decision to legalize marijuana in 2014.
The test could be more than a one-day trial run on the holiday. Carl’s Jr. will be monitoring sales, as well as responses from customers and franchisees.
And if all goes well, Trevino told Business Insider that the test remains an option — with the possibility of one day rolling it out at every store in the chain across the nation.
“If anyone is going to do it, I would want Carl’s Jr. to do it,” Trevino said of the prospect of launching a CBD-infused menu item nationally.
So what do you think? Would this be a menu item you would be willing to try?