The inventor of Jelly Belly has a trendy new jelly bean creation that should appeal to America’s rapidly changing consumer tastes.
David Klein is well known for inventing Jelly Belly products in 1976. He’s recently launched a CBD-infused jelly belly brand Spectrum Confections. The new candy will be marketed in 38 wide-ranging flavors from strawberry cheesecake and pina colada to roasted marshmallow. Each piece will contain 10 mg of CBD in each bean.
“The jelly bean is perfect for the proper dosage” of CBD, Klein told Cannabis Aficionado.
The miniature, gourmet beans are part of Americana, thanks especially to the late Ronald Reagan. The 40th president of the United States craved Jelly Belly beans after he started snacking on them as a way to help him quit smoking. His affection for the candies grew.
Reagan ordered 60 cases of them per month, stocking the White House with his favorite stash and giving them to White House visitors. He even sent some into outer space on the Challenger in 1983.
The CBD-infused jelly beans are available for sale in bulk on Spectrum Confections website, though the candies are currently sold out.
CBD, the non-psychoactive component of marijuana, is seen as an especially ripe area for growth. A team of analysts at investment bank Cowen recently estimated that the American market for CBD will skyrocket from roughly $1-2 billion now to $16 billion by 2025.