Some people maintain that the commercials around the Super Bowl are almost as good as the game itself.
Stella Artois will be bringing back one of the more iconic film characters of the past as they dust off Jeff Bridges in his iconic role as The Dude from The Big Lebowski.
He’ll join with Sarah Jessica Parker as Carrie Bradshaw in one of the most heralded commercials released for Sunday’s game.
Bridges tweeted a hint last week.
Can’t be living in the past, man. Stay tuned. pic.twitter.com/zL2CLYhGAM
— Jeff Bridges (@TheJeffBridges) January 24, 2019
The ad will feature The Dude and Carrie Bradshaw at a fancy restaurant trying to change from their favorite drinks — the White Russian for him and a Cosmo for her.
Instead, they grab a bottle of the Stella Artois.
The ad is directly connected to Stella Artois’ longtime partnership with Water.org. Every Stella bought through March 31will help provide access to clean water for communities currently living without it.
Jeff Bridges weighed bringing Lebowski back seriously.
“At his core, El Duderino would want to do the right thing,” Bridges told Maxim. “Especially when it’s as easy as ordering a Stella.”