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Market share expanding for big name brands during pandemic

The pandemic appears to be changing the way that Americans are shopping.

By: Tim Griffin

Posted at 10:11 AM, Nov 12, 2021

and last updated 2021-11-12 11:15:21-05

CORPUS CHRISTI, Texas — The pandemic appears to be changing the way that Americans are shopping.

Research firm IRI has found that big name brands gained almost a half percent more of the market in the past year.

That's compared to smaller, private labels, which lost a half percent share of the market.

According to IRI, this is the first time this has happened since they started tracking the data in 2016.