CORPUS CHRISTI – Consumer experts are reporting more men are growing beards, goatees, or are not shaving as much as older generations have.
According to a CNN report , more men feel comfortable occasionally skipping out as the taboo around facial hair at the office fades.
Jon Moeller, who is a P&G’s chief financial officer, said, “The continued societal shift to fewer shaves has offset some of the adjustments Gillette’s parent company Procter & Gamble made to strengthen its sales.”
Bussiness Insider reports beards are extremely popular, especially among millennials.
“Today, men are not judged negatively when they skip a shave, said Massimiliano Menozzi, who is the vice president of Gillette North America. “It is not considered lazy or disrespectful,” Menozzi continued.
Researchers say the trend is hurting the razor industry.