Chick-fil-A has opted to turn down a chance to make thousands of dollars during Super Bowl Sunday Feb. 3 at its stand inside Mercedes Benz Stadium in Atlanta.
TMZ.com reports that Chick-fil-A sources say that the company’s profitable stand inside the stadium will be closed for chicken sandwiches on Super Sunday, just like every other Sunday before it since the stadium opened.
Although Chick-fil-A is one of the prime corporate sponsors for the upcoming Super Bowl LIII, it won’t be open anywhere in Atlanta. The company has always mandated a corporate-based philosophy where Sundays are reserved for family and worship since its opening in 1946.
The restaurant has been closed on Sundays since the stadium opened in 2017, costing the company hundreds of thousands of dollars for games of the Atlanta Falcons, the stadium’s prime tenant.
Chick-fil-A has said the company has sold more than 5,000 chicken sandwiches in one night for other events. And considering the Super Bowl attendance will likely be a capacity crowd of at least 71,000, it will be a big amount of money the Chick-fil-A people are turning their backs on.
The people that run the stadium won’t let such prime space be turned down, however. The concession stand will be open as a “Fries Up,” which will serve French fries with a variety of toppings available.