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Whataburger and James Avery team up for another cup charm

Posted at 9:54 AM, Oct 16, 2018
and last updated 2018-10-16 10:54:18-04

Iconic Texas brands Whataburger and James Avery Artisan Jewelry are hooking up again for what promises to be another one-of-a-kind charm.

Their plans for this holiday season are a charm shaped like a Whataburger cup.

Whataburger and James Avery released their first charm last October, resulting in a sellout in less than 24 hours.

This holiday season, fans can add another piece of Whataburger and James Avery jewelry to their collection as these legendary brands unite again.

The one-of-a-kind, sterling silver charm is designed as a replica of a Whataburger cup and finished with hand-painted Whataburger orange enamel. The charm is $80 and can be purchased with free shipping at, along with the James Avery Hook-On Bracelet and the Changeable Charm Holder Necklace. The charm is also sold in James Avery stores and online.

“Whataburger and James Avery are both known for quality and fine craftsmanship – whether it comes to burgers or to jewelry,” Whataburger vice president of retail Mike Sobel said. “And just like Whataburger’s completely customizable burgers, this hand-painted charm is so unique. We’d like to think we’re making Santa’s job just a little bit easier this year.”

James Avery officials also are excited about continuing the partnership.

“We have a long history of designing jewelry that is meaningful to our customers,” James Avery Chief Operating Officer John McCullough said. “The Whataburger collaboration is one way we are able to connect customers to two of their favorite iconic Texas brands.”

The charm’s release joins the latest trend of fans blending high fashion and their favorite restaurant. For instance, fans have shared photos of Whataburger-inspired pants and Flying W eyeshadow. Whataburger also recently gifted one of its most famous fans, Texas singer Randy Rogers, with a pair of custom boots.