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Pregnant women - and some who aren't -- receive strange mail

Posted: 5:40 PM, Jan 15, 2020
Updated: 2020-01-15 18:48:44-05
Happy pregnancy card

Young women around the country are receiving a strange card congratulating them on their pregnancy.

The only problem: many of them are not pregnant.

We take a look so you don’t waste your money.

A confusing mailing that first made news in 2019 is generating more complaints this new year.

That’s according to the Better Business Bureau, which is warning women to watch out for a letter that appears to be congratulating them.

Renee Johnson is a new mom who recently found this in her mailbox:

A card featuring an avocado saying "Holy guacamole, you’re going to 'avo' baby."

“It looked like a friend had sent me a card with coupons and baby stuff,” Johnson said.

Inside were coupons for baby products and a hand-written “Congratulations, I am so excited for you” note from Jenny B.

Renee was confused.

"I reached out to every Jen or Jennifer that I knew to see if it came from them,” she said. “And every one was just as confused and said that wasn’t us.”

So she Googled the card and discovered it was really a promotion for expectant moms from a Utah marketing company called Mother's Lounge.

If you were to find this card in your mailbox, you would probably open it.

Because it is pink, handwritten and personally addressed to you.

<"It looks like the return label fell off, and it all looks handwritten,” Renee said. “And there are smudges from the ink and everything."

We were unable to reach anyone at Mothers Lounge, but it recently told the New York Times:

“The qualified recipients for this mailer have, at one point, subscribed to an opt-in list for maternity deals and coupons through a third-party marketing company.">

But the BBB gives Mother’s Lounge an "F," calling this a questionable scheme.

Renee agrees when asked about it as a marketing tool.

“It's very deceiving and a little worrisome that they got my address and sent me stuff like this,” she said.

The BBB even has complaints from women who were not pregnant but still got the card, which Renee says would be horrible.

“You are already having a hard time, and that's not going to make it any easier,” she said.

The company and the baby products it offers are legitimate.

So, if you are pregnant, you may want to order some.

But for every woman who is not expecting, it may be a case of don't waste your money.