The expected crash in Nike stock after the controversial “Just Do It” advertisements with Colin Kaepernick haven’t materialized.
In fact, business has been booming.
According to a study by USA Today Sports, online sales for the mammoth shoe and apparel company has increased by 31 percent. The company’s stock also closed at a record high on Thursday.
All of this new left Nike endorser LeBron James to take to Twitter in excitement about the news.
— LeBron James (@KingJames) September 14, 2018
Whether this trend will continue remains undetermined. But James and other who are heavily involved with the family are excited about the early news.