E3 Expo opens, Fortnite available on Nintendo Switch
LOS ANGELES -
(NBC) A whopping 60-percent of Americans play video games each day.
That's according to the Entertainment Software Association, the host of the biggest event in the video game industry.
Excited fans pour into the Los Angeles convention center Tuesday.
Even more than the 15 thousand that attended last year when the public was allowed to come through the doors at E3 for the first time.
Ben Howard, with Gamespot, says,"the reason consumers in this show now is really as a response from the industry. the industry wants their buyer, their consumers here playing the games, tweeting about the games, sharing the games on social media."
Video game companies see the value of social after it fueled the massive success of Epic's Fortnite.
The social game went viral, partly due to it's availability across consoles and mobile devices and a highly anticipated addition today on the Nintendo switch.
Other consoles are ramping up the competition. Sony unveiling blockbuster PlayStation titles including Marvel's Spider-man. Playstation's rival Microsoft is on the offensive, announcing 18 exclusive games for the X-box and the acquisition of Five Game Studios as game makers work to attract new fans on the industry's biggest stage.
Video game subscriptions are also a big trend this year as more companies offer Netflix-style access to games.
XBox announced it would beef up its 10-dollar per month "Gamepass" service.
Playstation currently has a "PlayStation Now" subscription service for about 20-dollars a month.