March 21st is Small Business Development Center day, which means celebrating the impact and importance of small businesses. Here in Corpus Christi, small businesses are vital to the city's economy. However, owning and operating a small business can be tough.
Smoothie King owner, Joe Perez, has kept his doors open for ten years, but times haven't always been easy.
"I was in the store when we first opened, and we barely had any customers come in, and I'm like 'wow,'" Perez said. "If a company is waiting for customers to come in, I don't think it's going to happen."
That's when Perez reached out to experts at the Small Business Development Center with Del Mar College. It's a resource for anyone to get information and tips on how to run a business. Their advice for Perez, instead of waiting for customers to come to the store, go out into the community.
Perez took their advice, and signed up his business to partner with groups like the American Cancer Society, the Diabetes Foundation, and CASA.
"Being a part of the community, joining different groups, and partnering up with the different aspects of the community, that's going to be the key to any success," Perez said.
The success of small businesses like Smoothie King are essential for the city's economy. They provide nearly 85% of jobs in Corpus Christi.
Perez opened a second Smoothie King location, so he's already hiring more employees. But with the help of the SBDC, he hopes to open more stores in the future.
"I think more small businesses should seek them," Perez said. "They are a wealth of information and they're there to support you."
For more information about the Del Mar College SBDC, click here.
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