Huge crowds turned out for Black Friday deals and on Saturday, the long holiday shopping weekend continued.
Small Business Saturday invites holiday shoppers to stop by local businesses for sales and gifts they won't find from the big-name chains. In downtown Corpus Christi, one small business went a step further to get the local community involved in an interactive way.
The craze of Black Friday and the sweet deals of Cyber Monday are joined by Small Business Saturday when smaller entrepreneurs offer a more personal touch for holiday shoppers. Back in 2010, American Express popularized the holiday to help encourage people to shop local.
This year, Green Light Coffee was among dozens of local businesses offering deals you won't find anywhere else, literally. But it wasn't just about the sales, it was about community.
"Just to sort of get people walking around downtown," explained Zay Kaszynski with Green Light Coffee Company. The goal involved "getting people more exposed to the downtown that we live in and we love. We found out a lot of people are unfamiliar."
To introduce locals to the downtown area, Green Light organized a scavenger hunt with other participating businesses. Hints and interactive clues guided foot traffic around the downtown area.
"It's sort of a way to get people to engage with businesses they may not have normally crossed routes with," said Kaszynski.
Locals said the hunt was not only enjoyable but a great way to support local companies and organizations.
"It keeps the money locally," said Emily Paulison, who went shopping downtown for the event. "It helps local families and people you know, so it's all just giving back to the community and building a better community."