“When we launched our stainless-steel tumblers last year, we saw fans snapping photos of themselves with their tumblers all over the world,” said Whataburger Vice President of Retail Mike Sobel. “We’re excited to share these new YETI tumblers so our fans can travel with both their favorite high-quality brands. We can’t wait to see where our fans will go next, but we’ll always have a hot meal and a cold drink waiting for them here in Whataburger country.”
Last October, Whataburger launched stainless steel mugs that looked like Whataburger drink cups. And while fans were thrilled, the feedback was the tumblers would be even better if they were officially YETI-branded.
“Remaining true to our roots is important to the team here at YETI,” states YETI CEO, Matt Reintjes. “As a Texas-based brand, we are excited to partner with Whataburger, which has such a long-standing legacy and loyal following here in our state.”