The Corpus Christi Regional Transportation Authority runs on about $35 million a year. And yet, revenues from people actually riding buses barely top $2 million a year.
The taxpayers make up the difference.
As a result, increasing ridership is a big priority at the RTA. But, as the RTA will tell you - they've pretty much saturated the market for non-choice ("dependent") riders. That means they've got to look elsewhere to grow the numbers, and that means they've got to convince people who have a choice to park their cars and take the bus.
So, we put it to the test, and found that a trip that should take about 20 minutes, by car, takes three times that, on the RTA.
And the RTA's CEO, Jorge Cruz-Aedo, says that's not going to get the job done.