Lemonade, Blueberry, and Apple Pie are popular flavors
Owner Jason Justic says he always wanted to run his own business
Sales mgr. Justin Marshall explains how 'shine" is made
There's a new distillery up in Sinton, Texas where they're making good ole fashioned moonshine from an old family recipe without breaking the law. It's the new Justice Label Distillery in the old Radio Shack building. And it's a dream come true for owner Jason Justice, and his director of sales and marketing Justin Marshall.
Jason says, "I always wanted to do my own business, you know figuring out what sells and what doesn't sell." And after a lot of research, he decided the distilled spirits industry was the way to go. Number one, it has tremendous growth potential. And second, making moonshine was part of his family's history back in West Virginia.
Jason uses the old family recipe for corn liquor and the first thing he had to do was cultivate a strain of yeast that could stand up to the South Texas heat. Jason also designed the prototype still and he custom-built the company's two 100-hundred gallon stills. Depending on the weather they can produce up to 18-hundred gallons of raw alcohol a month, that's about 200 cases of finished product.
Sales and marketing manager Justin Marshall was a San Patricio County jailer when he first met Jason, and he was a bit skeptical about Jason's plans.his plans. Justin says, "He told me he was going to make moonshine, and knowing Sheriff Moody the way I do, I thought that's not going to fly."
But fly it has. After Justin saw the set-up,got a taste of that first batch and looked over the business plan, he signed on. They've only been open since July but word is getting around and new customers come in every day. Justin says Lemonade, the Blueberry, and the Apple Pie flavors have been really popular. But he thinks their Charred flavor ---their take on traditional whiskey --- will be the biggest seller. He says, "I have a lot of people wanting that, lawyers, doctors, and pilots that want to put it in their private planes because it's better than Makers Mark... their words not mine."
They're located at 523 E. Sinton Street. They're open Thursdays through Saturdays from 1pm-9pm. you can also check out their website here.