Posted: Feb 4, 2013 2:54 PM by NBC News
Updated: Feb 4, 2013 2:58 PM
NEW YORK - Baltimore may have won the game, but Anheuser Busch also scored during the Super Bowl.
The company's minute long ad about the reunion of a Clydesdale and its trainer scored a narrow victory in USA TODAY's 25th annual Ad Meter poll.
"It had wonderful music in the background, it just made the ad incredibly powerful, and it
tugged at your hearts. It was a great Super Bowl commercial," said USA TODAY's Laura Petrecca.
Coming in a close second was Tide's ad about a fan's jersey miraculously stained with an image of football legend Joe Montana.
Tide also capitalized during the game's 35 minute blackout.
They tweeted an impromptu ad image spurred by the situation.
Fellow Super Bowl advertiser Oreo did the same thing, reminding consumers "You can still dunk in the dark".
"You're always working when you're in advertising, and if you spent $3.7 to 3.8 million for 30 seconds of airtime, you're going to try to get as much bang for your buck," Petrecca points out.
Chrysler's two minute ad saluting farmers ranked third in USA TODAY's survey, while Dorito's
"Fashionistas Father" commercial and Jeep's ad honoring military families rounded out the
"Brands that run good ads can run get a significant bump that lasts a full month, which is really very significant," says Villanova marketing professor Charles Taylor.
The buzz was less positive for GoDaddy's extended liplock between a geek and supermodel Bar Refaeli.
It ranked dead last in Usa Today's survey.
USA TODAY is just one of the entities tracking Super Bowl ads.
The video streaming website Hulu allowed fans to vote on the ads, and they had the Chrysler "Farmer" ad on top.
The TV recording service Tivo cites Taco Bell's ad featuring senior citizens behaving like
20-somethings, as the most re-watched ad of the night.
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